Brut remains a timeliness scent of modern men for over 50 years. We are aiming to shed a light on men of character, the men who are driven by a desire to achieve their goals and do good for others, the ones that are proud of their hard work and want to share it with those around them. Brut is here to support males to smell great even when they are getting their hands dirty.

Brut honors first responders as the highest representation of modern men.

Whether you are a first responder or a man who wants to smell great throughout the day, Brut is the classic scent that will make you feel unapologetically confident.